Do you have a business or a small passion project?
If you do, chances are you already have a website to promote it. It can be a blog, a shop or a media site.
SEO-friendly content is vital since it directly influences the visibility of websites on search engines like Google, Yahoo and Bing. SEO optimization will allow for more people to enjoy the content you have on offer.
If you manage to get your site on the front page of Google, you would get more exposure for your product and more customer/reader engagement.
Making your content to be more SEO friendly is a big deal.
Having the most impressively written article, only to have it hidden beneath the mountains of metaphorical rubble due to misuse of search optimization is not a pleasant outcome.
Attempting to make your content to be more SEO friendly may not be easy for beginners, a sizeable amount of preparation goes into making it appealing for both the engine crawlers and visitors alike.
A few pointers and suggestions to get you started on your journey.
Fitting the originality template
Search engine sites have a thing for duplicate entries; they will not be displayed above the similar search results. Duplicate content serves no purpose for SEO optimization, and should be actively avoided.
Make a proper introduction
Outline a goal for your business and let it speak for itself. Make is as clear as possible for your audience and give them a reason to stay.
If you are having troubles when coming up with one, just like lazy students buy custom essay papers online, you may also get an outside help from online specialists.
Trim down the length of your articles and reduce page density
The reason for this is simple — keeping readers interested. It should be sizeable enough to provide insight and small enough not to be tedious.
This number can also be influenced by your target demographic, teenagers and young adults might be inclined to skim through lengthy articles.
Compile a list of keywords
To get the maximum traffic out of search engine sites, research the things people are mostly looking for. And strategically place these words to improve the searchability of these terms.
Keyword stuffing is an old SEO technique, the main gist of it is manipulating the websites appearances in search engines. Not an advisable technique, mind you, as it can lead to bans and penalizations. It can only bring problems.
Ask your webstie content writer to organize content in a relevant way. This is both an SEO related suggestion, but also an end-consumer one. It will help your audience to quickly distill the information and find relevant content in a more user-friendly manner.
Promote your content on social media
This is more of a sidenote, but social media is a massive well of information. And as a marketing strategy it becomes more and more prevalent. Do not forget to make your content shareable.
It will allow you to build on the foundation of your site and allow for more coverage through shares, likes, tweets, etc.
Make your content rewarding
If it is not yet apparent, this is an another common sense suggestion. If the goal is to retain most of the userbase that somehow appeared on your website, motivate them to hang around.
Provide value with your content.
Returning customers and new customers will thank you for it.
Clickbait titles can only be so interesting when they are used over and over for hundreds of times.
Research modern trends and assess new strategies
Before applying a new approach, find out what is your target demographic first.
Well, this depends on the model of your web-site: blog, business, etc.
If your site/blog relies on advertising to survive, make sure to provide compelling content (this should always be the goal in any case), and something new visitors can latch on to.
If it is a business, make sure to provide relevant and helpful information for your customers. Clear and concise information goes a long way.
Another side note, optional surveys can also be used as a tool for gathering information.
Use web analytics
Another obvious solution, it is nigh impossible to come up with a strategy without the use of web analytics. It is a perfect fit for media and news outlets but can be adapted to any industry.
In simple terms, analytics are used for data collection.
You will be able to read metrics such as:
- unique visitors,
- total visits,
- the depth of page scrolling,
- time spent on the page,
- customer/reader retention among many other metrics.
Invaluable for predicting behavior patterns and grooming your content for recurring visitors.
It is also important to note that there are many tools for reading web analytics since analytical data can be hard to distill. Some tools can provide real-time metrics while others can only provide data from the last 30 minutes i.e. Google Analytics.
The tools are there. What you simply need is some forethought and patience. Rome was not built in a day.
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