We’ve all heard the saying, “choose your words carefully”. This has never been more true with search engine optimization. Before you plan your next SEO-oriented campaign, you should know that its overall success will be largely dependent on the keywords to use. Choosing the right keywords means being able to boost your website higher in SERPS, and thus make your website more relevant to visitors and search engines alike. Remember that the majority of internet users don’t look beyond the first page of search engine results, so you’re going to have to work hard to make sure you hit that first place. Careful selection of keywords will certainly help with that.
When considering keywords for your website’s SEO needs, there are two places to look for suggestions: the search engine referrals to your website (the keywords that brought your site up in the search results), and search engines’ own recommendations. Once you’ve chosen your keywords, you’ll want to use these on your website. First and foremost, they should be present in meta data (page title and description), as well as in headlines and in page content. While the design of your website will also have a decent amount of impact on your SEO rankings, so long as you use a high quality design that is free of errors and designed to load fast, then most of your efforts should be focused on creating rich written content to add to your website.
Your choice of keywords should be direct, and consist of strong keywords (such as “gold jewelry”) and supportive keywords (such as “white gold bracelets”). Use strong keywords in your headlines and at the beginning of paragraphs, and use supportive keywords throughout your paragraphs and sub-paragraphs (lists and the like). Content optimization is very important for overall website optimization.
Your chosen keywords must be relevant to your website. This is the number one rule for any SEO campaign. A keyword must relate to your website, and thus will be used by visitors when they are looking for you. Using relevant keywords means not deceiving readers or search engines – after all, tricky doesn’t get you far. And, today’s search engines and their ever-changing algorithms are smart. If you manage to get one over on them, it will only be for the short-term, and not the long haul.
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