May 28, 2015

Curious How People Use Keywords When Searching? Here’s How

It’s a well-known fact that search engines track the different phrases that people use to search for information, as well as the number of times these phrases are used. By tracking these metrics, search engines display the pages that are most relevant to users’ inquiries, helping them find exactly the information that they’re looking for.

Effective keyword research constitutes the very first step of the sales cycle, and should be strategically addressed to help identify those keywords that people search for when they think of your niche. When done correctly, keyword research shows which phrases are the most popular, how many times per day or month they are used, and even how much advertisers are actually paying for them.

If you are new to search engine optimization, then you may want to check out our guide on content-driven keyword research below.

How Does Keyword Research Benefit Your SEO Strategy?

When you conduct keyword research, you are given the opportunity to find popular and commonly used keywords in your niche. Once you’re done making a list with the keywords that you’re actually going to use, you can proceed to optimizing your website (specifically, your content, title tags, meta descriptions, alt texts and other on-site elements) for them in order to rank higher in search engines. If, on the other hand, you optimize your website for keywords that nobody is searching for, you run the risk of driving little or no traffic – an outcome that can ultimately result in losing potential customers and profit.

There are three main benefits of keyword research:

1. You can identify the phrases that allow users to find your website.
2. You gain a better understanding of users’ intent, so you can properly address their search inquiries.
3. You can focus your website on one specific keyword phrase to drive more traffic and rank higher.

More than 29 million searches are performed every minute by users looking for information that satisfies their specific needs. Correct keyword optimization can result in huge referral revenue, especially if you create visually-appealing meta descriptions that attract clicks and generate traffic. Brands that do not perform accurate or regular keyword research will see a drop in their traffic and revenue, and will not gain as much exposure or credibility as their competitors. Hiring a company that provides online marketing services London is oftentimes a good alternative to ensuring that your website is consistently optimized for the most relevant keywords.

Strategic Keyword Research: Google’s Keyword Tool

When creating an AdWords campaign, Google allows you to research popular keywords and ad group ideas, get historical statistics, and even see how a list of keywords may perform. This data is collected from Internet users that use Google to search for information that’s highly relevant to the terms used. With Google’s Keyword Tool, you can type in any keyword phrase and see how many times it has been utilized, as well as a list of related keywords.

You can drive more traffic to your website by focusing the content that you publish on a specific keyword that people use to search for your website. Luckily, you can access Google’s Keyword Tool for free by registering for Google’s AdWords program, and doing so will also enable you to create efficient ad group ideas to make your website easier to find for users.

Capture Long-Tail Search Traffic

Long-tail keywords are phrases that are made up of three or more words. Due to being more specific, long-tail keywords are good for better defining users’ intent and what your website is about. Long-tail keywords have less competition because of brands optimizing their websites for 1-2 word keywords instead (which are usually very competitive and difficult to rank for). Long-tail keyword phrases such as “best tips for accurate keyword research” can capture more visitors than simply “keyword research,” as they are more specific and tell search engines what your website is about.
If your business operates in a specific area, you can better define what your website is about by choosing location-specific long-tail keywords. For example, “online marketing services London” will be more relevant than just “online marketing” or “online marketing services,” bringing more qualified visitors to your website.

Final Word

Understanding how people use keywords to search for information is an important part of the keyword research process. Keep in mind that, for your SEO campaign to be efficient, you must take the time and identify those keyword phrases that are most commonly used to make sure that your content will be highly relevant to users’ search inquiries. Consider using at least two or three keyword research tools, as many of them might display different keyword suggestions that you can choose from.

May 18, 2015

Employee Monitoring: Take a Stand for your Privacy


We live in a world where monitoring has become a regular practice as multiple apps and software like Stealthmate are being developed that do a pretty good job of keeping an eye on the users. The practice of monitoring has run rampant in almost all workplaces because employers want to ensure that employees focus on tasks assigned to them rather than getting swayed by distractions. For this purpose, they install monitoring apps or software on the digital devices of their employees so that they can monitor all of their activities.

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May 13, 2015

Website Design Mistakes to Avoid in Digital Marketing

The number one digital marketing tool of your business is your website. That’s why it’s important not to skimp on its creation. If you aren’t an expert in web design or don’t have one on your startup team, it’s probably best to consider hiring a professional website design company to develop your site for you. A poorly designed website can cause visitors to turn away, leading to lost revenue. Here are some common website design mistakes to avoid. 

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May 4, 2015

How to Make your Website More Appealing?

As a previous article published on this website so well states, a website is more than just HTML and CSS. That article speaks about the components that make up a website, necessary for it to function properly. This article, though, focuses other parts of the website from a less technical point of view, parts that can make it more appealing to the customers.

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May 1, 2015

How to Find an Affordable Web Host Online

Various web hosts provide high quality web hosting at low costs. This has allowed more businesses to have websites that they use to promote their brands regardless of how small they may be or how tight their budget may be. Even individuals and small startups that have limited resources can now afford to create their own websites.

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May 1, 2015

What Are the Benefits of Changing Your LCD Desktops to LED?

LED monitors have gradually started taking over the LCD market share. You can enjoy several advantages by upgrading your system to the LED ones. Here are some of the benefits that can help you to take a step ahead with the technology.

Decreased Power Consumption: By using the LED screens, you are actually reducing the power consumptions. It has been observed that the power reduction has been substantially done by 60%. Besides, 90% of the energy consumed is released as heat. Therefore, the LED monitor can save your electric bill for long term. With compared to the LCD, it can save up to 25 % of the energy. It may appear very negligible but for the large business houses, the energy saving can act as an essential factor.

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Apr 29, 2015

Monitoring Employees: It May Not Be Such a Good Idea After All

Following others blindly is never advised, as something that works perfectly for others may be dangerous for us. There has been an increase in the use of computer software with monitoring capabilities to keep a check on employees’ activities in workplaces. Employers offer various justifications to prove this is well within their legal right, but that isn’t all there is to it. The main question here is whether installing an employee monitoring software is worth the potential consequences and if the benefits clearly outweigh the cost? Let’s take a look at some of the lesser known facts about the use of digital solutions to keep track of employees’ activities.

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Apr 24, 2015

5 Things you must do to secure Your Data

The eventuality of any technological process is data. It comes out as either junk or essential for your company’s process. It is thus necessary that you secure any kind of data from unforeseen damages. Data damage or loss occurs due to various factors. Accidental deletion, corrupted packages, malware, and viruses are few examples of the causes.

Do the following to reduce any chances of data loss:


  • Get Standard Procedures to Organize Your File Storage


Data organization is essential. Create some ways of organizing your data. This enables easy access by your users. You save a lot of time and hassle retrieving the files from their original location. Organization is the ideal way of realizing the product of your work.

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Apr 22, 2015

Document management tips and solutions


In the business world, it is critical that important information be available and easy to access at a moment’s notice. One of the best ways to ensure this is to have reliable document management software. However, there are many different varieties available on the market. Which one is the best? There is not one simple answer to this question. The truth is that software that works great for one company may not work well for another. How do you decide which one is ideal for your company’s needs? When you are looking at all of the various document management solutions that are available, there are some important factors that you need to keep in mind. Here is some information that will help you choose the best software for your document management needs.

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Apr 22, 2015

Content Duplication – Why it’s a problem and how you can fix it

Duplicate content is a rather common problem on the Internet today, especially for larger websites who have pages in the hundreds. How do you know what qualifies to be termed duplicate content? Why is this a problem and how can you prevent it?


Like the name suggests, duplicate content exists where there are two pieces or more that are identical, only with differing URLs. According to Google and other search engines, every URL is viewable as a completely separate page. For instance, if you have two URLs for your products, and one URL has them arranged by size and the other by price, Google takes it to be duplication.

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